Discipline:

Industrial Design & Architecture

Location:

Kazan, Tatarstan 

Year:

2020-2023​​​​​​​

VDS company worked on renewing the corporate identity of IRBIS gas station chain while maintaining brand recognition. We were tasked to create a corporate style of gas stations that will allow: to achieve high emotion, to optimize the budget by selecting technologies and materials, to reduce construction time. 

The appearance of the sign was changed - the sign was enlarged and fragmented. A new color palette in a bright, contrasting, refreshing color scheme has been adopted. 

Also, a successful design process in 2021 allowed VDS to adapt the updated concept to mass production.